TopGoal x CoinMarketCap NFT Airdrop: How It Worked and What Happened After

The TopGoal x CoinMarketCap NFT airdrop was one of the most talked-about crypto campaigns in late 2022. For a full month, over 10,000 people won free NFTs tied to a football metaverse platform. But what did those NFTs actually do? And what happened after the hype faded?

TopGoal, a blockchain-based football metaverse, teamed up with CoinMarketCap to give away 10,000 unique NFTs - one per winner. Each NFT represented a digital football card featuring licensed players and teams. Unlike random giveaways, this was a 1:1 distribution: 10,000 participants, 10,000 NFTs. No lottery. No chance. If you completed the steps, you got one.

How to Enter the TopGoal x CoinMarketCap Airdrop

To qualify, you had to do more than just sign up. The campaign required a mix of platform actions and social media engagement. First, you needed to add both TopGoal (GOAL) and TopManager (TMT) to your CoinMarketCap watchlist. Then, you had to follow both projects on CoinMarketCap’s Gravity platform - a feature designed to track crypto assets and community activity.

On social media, participants had to follow five accounts: @TopGoal_NFT on Twitter, the official TopGoal Telegram channel, their Medium page (@TopGoal_NFT), Instagram (@topgoalnft), and Facebook (TopGoalNFT). Missing even one meant disqualification.

The final step was filling out a Google Form. This wasn’t just a name and email form. You had to enter your CoinMarketCap username, your TopGoal wallet address, and links to all your social profiles. The form was live at forms.gle/oJCNgvVAUH1uAqsZ7 - but it’s dead now. The campaign ended on November 6, 2022.

Why This Airdrop Mattered

This wasn’t just another free NFT giveaway. CoinMarketCap, the go-to site for crypto prices, used its massive user base to introduce people to a niche football metaverse. For many, it was their first time holding an NFT tied to real-world football clubs and players. The campaign gave users a reason to explore blockchain beyond trading - to collect, display, and interact with digital football memorabilia.

TopGoal’s NFTs weren’t just art. They were meant to be used inside its metaverse. Holders could unlock player stats, participate in virtual matches, or even trade cards on a peer-to-peer marketplace. The project had partnerships with real football figures, including retired legends and current athletes. Each NFT came with a verified digital signature, making it more than a JPEG - it was a licensed digital collectible.

What Happened After the Airdrop

The NFTs were distributed by late November 2022. Most winners got their cards without issues. But some reported delays. A few users said they completed everything but never received their NFTs. TopGoal’s support team was overwhelmed. There was no public tracker. No clear timeline. Just an email saying, “Your NFT is on its way.”

By early 2023, the hype died. The TopGoal token, GOAL, saw a brief spike in trading volume during the campaign. But after that, things slowed. As of October 2025, GOAL trades at $0.002805. The 24-hour volume is around $21,876. The market cap sits at $1.49 million. That’s tiny compared to major crypto projects. The fully diluted valuation is $2.75 million - meaning if every token was sold, the project would still be worth less than a mid-tier DeFi protocol.

There are 543.75 million GOAL tokens in circulation out of a 1 billion supply. Over 30,000 wallets hold the token. That’s not nothing - but it’s not a thriving ecosystem either. Most of those holders likely got their tokens from the airdrop. There’s little evidence of ongoing use in the metaverse. The website still loads. The NFT collection is still visible on OpenSea. But activity? Barely there.

The Bigger Picture: Airdrops Are a Double-Edged Sword

This campaign followed the standard playbook: social follows + watchlist + form = free NFT. It worked for user acquisition. TopGoal gained thousands of new followers. CoinMarketCap boosted its reputation as a hub for exclusive crypto events.

But airdrops don’t build long-term value. They build lists. And lists fade. Most users who joined for the free NFT didn’t stick around. They didn’t trade GOAL. They didn’t play in the metaverse. They just held the NFT until the market cooled, then sold or forgot about it.

The same thing happened with dozens of similar campaigns in 2022. Football NFTs, basketball NFTs, gaming NFTs - all had big launches. Now, most are quiet. TopGoal is no exception. The project still exists. The NFTs still exist. But the momentum? Gone.

Is There Still Value in the TopGoal NFTs?

Right now, the NFTs have no real utility. You can’t use them in any active game. There’s no marketplace with buyers. The project hasn’t released new drops or updates since late 2022. The official Discord has fewer than 1,500 active members. The last tweet from @TopGoal_NFT was in May 2024.

If you still have one of these NFTs, it’s mostly a digital keepsake. Maybe you got it as a souvenir from a time when football and crypto felt like a perfect match. Maybe you still believe in the idea of a football metaverse. But if you’re hoping to cash in, the odds are low.

Compare it to NBA Top Shot, which still has active trading and official partnerships. Or Sorare, which has real-world licenses and weekly tournaments. TopGoal never reached that level. It was a flash in the pan - a smart marketing move, but not a sustainable product.

What You Can Learn From This Campaign

Even though the campaign is over, it teaches a few hard truths:

• Airdrops get attention, but not loyalty.
• Following five social accounts doesn’t mean you’re building a community.
• Token price and NFT value aren’t the same thing.
• If a project doesn’t update its roadmap after a big launch, it’s probably not going anywhere.

The TopGoal x CoinMarketCap airdrop was a well-executed short-term campaign. But it didn’t solve the biggest problem in Web3: keeping users engaged after the free stuff runs out.